Eden Health is a huge organization with many, MANY programs. To help people quickly find what they need, we kept the site clear and uncluttered. At the same time, we also wanted to infuse the site with a sense of calm. We considered the fact that people will often escape to nature to reach a place of serenity and clarity, so we used shades of green, different ferns and vines, in a serene nod to the name ‘Eden’.